Hongdou group is one of the key enterprise groups in Jiangsu province and one of the 120 pilot enterprises for deepening reformation in China. In 1997,”Hondou” is designated as one of the Chinese well-known trademark while its mayor products like suit,shirt, T-shirt, tie, jacket, and underwear are all passed the appraisal of ISO9002.
In order to create a national famous brand, “Hongdou” group has experienced a brilliant undertaking course starting form knitted underwear in 1983 till now developing different series of clothes. It has won more than 30 provincial-above honorary titles and “Gold Bridge” prize for many times granted by the Ministry of Domestic Trade, State Economic and Trade Commission, and Chinese Consumer’s Institute since 1991. “Hongdou” products are well selling not only in home market but also in many foreign countries. At present, “Hongdou” trademark has been registered in 54 countries and regions, such as USA, Japan, Canada, Mexico and Hongkong etc. After merging Shanghai Shenda Motorcycle Factory in 1995, “Hongdou” group formed a trans-trade developing pattern headed by clothes-making while winger with motorcycle and bungee, both of which have passed through ISO9002 Quality identification. In April of 1998, Hongdou Group together with other four incorporated bodies jointly invested to found Jiangsu Hongdou industrial Co., Ltd. “hongdou stock” was listed for stock exchange in Shanghai stork market on January 8,2001.
In 1998,Hongdou Group together with French famous dress design institute ESMOD jointly organized “Hongdou-ESMOD” International Training Center, which was highly appraised by Chinese and foreign experts, and which set a precedent in training Chinese own fashion designers through a joint institute of a Chinese famous enterprise and a foreign famous fashion designing institute.
Focusing on national industry development and progress both spirit and material civilization, Hongdou Group, since its start in 1983, has introduced and adopted advanced imported equipment and technology to speed up its steps on the courses to become a multielement, large-scale, international and modernized world famous brand.
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